Icon Hospitality Services
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CEO

LARRY GUEST

Larry Guest is the founder and Chief Executive Officer for Icon Hospitality Services. Prior to founding Icon, he served Hospitality Partners in Bethesda, MD, initially as Director of Operations, and later as Vice President of Operations & Corporate Services. He led Hospitality Partners during the economic recession that began in early 2001, then through the challenging aftermath of September 11 to achieve the highest sales in company history. 

In April 2005, he was named President and Chief Operating Officer for Donohoe Hospitality Services, a wholly owned subsidiary spun off from Hospitality Partners as a new division of The Donohoe Companies.  He crafted a strategic direction for the new division, built a corporate team while streamlining and decreasing the cost of corporate infrastructure, improved unit-level financial results, enhanced owner relations, and oversaw the on-time/on-budget opening of the Hilton Garden Inn in Tysons Corner, Virginia. 

Prior to Hospitality Partners and Donohoe Hospitality Services, Larry was Vice President & General Manager at Smith Corporate Living, the corporate housing subsidiary of Charles E. Smith Residential Realty. He restructured operations in Chicago and Washington, D.C., and wrote a comprehensive acquisition-based growth strategy designed to deliver 4-fold growth. 

Larry launched his hospitality career with Marriott International. Over the course of 24 years, he served as General Manager of U.S. and international hotels, including the Tysons Corner Marriott in Virginia, and the Marriott Plaza Hotel in Buenos Aires, Argentina, an 85-year-old historic landmark and Marriott’s first hotel in South America. He spent several years in human resources at the corporate level where he held progressively responsible executive positions, including 5 years as Senior Vice President of Human Resources for Marriott Hotels, Resorts and Suites.

Larry is a Vietnam-Era Marine. Following boot camp at Parris Island, he was stationed at Camp Lejeune, North Carolina and later as a Marine Security Guard at the U.S. Embassies in Santo Domingo, Dominican Republic and Santiago, Chile. Honorably discharged in 1968, he relocated to Arlington, Virginia and worked for the Federal Bureau of Investigation in Washington, D.C. He attended college on the G.I. Bill and graduated from the University of Maryland. 

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